YNAP Official Platform Introduction
YNAP (Yoox Net-A-Porter Group) is a leading global digital distribution and service platform for luxury goods, dedicated to providing users with an efficient, convenient, and innovative online luxury shopping experience. The platform integrates cutting-edge technologies and industry trends, continuously empowering individual users and partner merchants through intelligent solutions to achieve long-term value growth.
YNAP's core values are personalized experience, sustainable development, and digital operations, aiming to become a highly influential digital distribution platform in the global luxury goods industry.
Brand Origin and Development
Founded in 2015, YNAP was formed by the merger of the globally renowned luxury e-commerce platforms NET-A-PORTER and YOOX, rapidly developing into a leading international luxury e-commerce group. NET-A-PORTER was responsible for seasonal and non-seasonal luxury goods strategies, while YOOX focused on the online retail and distribution of high-end fashion items.
In 2018, YNAP was acquired by Credit Suisse Group;
In April 2025, the platform was officially acquired by Mytheresa, marking a significant strategic upgrade in the luxury e-commerce sector.
As the market environment and industry structure have changed, YNAP's operating model has continuously optimized and transformed:
Initially, it primarily operated on a direct purchase model.
Subsequently, it upgraded to a purchasing agent model.
And in the context of the 2020 pandemic, it fully transformed into a light-asset consignment sales model.
This model effectively lowered the entry barriers and operational risks for merchants, further improving the platform's overall operational efficiency and sustainable development capabilities.
Business Model and Market Positioning
Currently, YNAP focuses on serving core markets in Europe, America, and the Middle East, with business covering more than 70 countries and regions. The platform offers a diverse range of luxury goods, including:
Designer ready-to-wear
High-end accessories
Luxury watches
Beauty and lifestyle products
Meeting the quality and personalization needs of high-net-worth individuals worldwide.
Through its innovative light-asset purchasing agent and consignment sales model, YNAP provides merchants with a zero-threshold, zero-risk cooperation solution, helping them focus on their products and brands to achieve steady growth.
Operations and Platform Restructuring
Guided by Lux Experience's strategy, YNAP is steadily advancing its platform's structural integration and operational efficiency improvements. The platform adheres to the following principles:
Avoiding blind expansion of market size
Maintaining a stable existing business structure
Prioritizing the long-term interests of suppliers, merchants, third-party logistics providers, and media partners
Simultaneously, the platform uses a data-driven merchant recruitment mechanism and internal guarantee review system to reasonably control the number of merchants joining, ensuring a healthy platform ecosystem and manageable risks.
Core Platform Advantages
Personalized Shopping Experience
Through an intelligent recommendation system and refined product selection mechanism, YNAP provides users with a highly tailored luxury shopping experience.
Sustainable Development Philosophy
While growing its business, YNAP continuously focuses on environmental protection and social responsibility, driving a sustainable future for the luxury goods industry.
Zero-Threshold Entry Mechanism
Merchants do not need to pay any fees to join and bear no operating or handling costs. The platform provides full-process support to help them easily launch their online business.
Merchant Entry Process
Real-Name Authentication Registration
Complete identity verification to ensure platform compliance and transaction security.
Apply for Internal Entry Code
Obtain exclusive entry qualification after approval.
Free product selection and listing for sale. Merchants can freely select and list products at no cost.
Join YNAP and work with us to unlock the infinite possibilities of the digital future of luxury goods.